My cyberfriend and fellow Methodist John Meunier at Come to the Waters has written a fascinating post entitled Is it the Business Model not the Theology? where he compares the institutional church to a 'business model' that is breaking down.
I think that he's very definitely on to something here. and I think that his comparison with institutional journalism is a good one. I think I'd agree that 'people want Christianity, they just don't want to get it or pay for it in ways that they used to' - to paraphrase John's comparison with institutional journalism.